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Marketing and Communications Committee

Objective

The Marketing and Communications Committee (MCC) develops and implements strategies for promoting WACUBO by continuously strengthening its brand and developing web, social media, and other communications materials. MCC’s objective is to execute and advise on a comprehensive marketing and communications strategy that clearly presents WACUBO’s missions, programs, and services.

Roles and Responsibilities

  • Coordinate with the WACUBO office to ensure WACUBO’s marketing, branding and communications plan by working closely with the Board of Directors and its relevant committees
  • Ensure unified branding and messaging in all communications and materials across committees
  • Support and advise, in coordination with relevant committees, regarding implementation of the overall advertising and marketing plan, including publications, blast e-mails, press releases, announcements, members’ profiles, white papers, and other communication and promotional materials in a variety of media outlets consistent with the strategic plan
  • Consult with WACUBO committees and others on developing branding and messaging for new resources, programs and services offered by WACUBO
  • Coordinate with individual committees to ensure a consistent review and approval process for communication and marketing efforts
  • Coordinate with individual committees to ensure that the communication and marketing content is timely, relevant, and accurate
  • Manage the website and, in collaboration with other committees, provide high quality relevant, current content that is consistent in design, message, and branding.
  • Oversee website and email analytics to ensure continuous improvement
  • Determine when use of social media might be beneficial and recommend an appropriate social media strategy for WACUBO
  • Maintain liaison with the Board of Directors and other committees to ensure alignment of objectives
  • Work with outside vendors and service providers, as appropriate, to coordinate overall marketing and communication efforts

     

Members

  • Callie Juarez, Chair, California State University, Northridge
  • Jorge Cruz, Arizona State University
  • Kristina Gallegos, University of New Mexico, Health Sciences
  • Angelina Marinello, University of California, San Francisco
  • Justine Vastine, California Polytechnic State University, San Luis Obispo
  • Edith Winterhalter, California State University, Northridge

 

 

Page last updated on 8/12/2024